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Cost Per Action (CPA)

CPA is an acronym for Cost per Action and refers to "ads" that are sold on the basis that money is only given when a certain action occurs because of the ad. A CPA ad could be one in which a publisher gets paid for people that click thru an ad and sign up for a newsletter or enter a contest or fill out a form for more information on a product. Many consider direct sales or Cost Per Sale ads, and CPC ads to also be a form of CPA. But CPA usually refers to being paid for leads, sign ups, and so on.

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    • Replies: 1
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    3rd May 2019, 08:33 PM Go to last post
  1. The Real Meaning Of CPA ( Cost Per Action )

    Started by InUsWeTrust, 3rd Oct 2015 08:26 AM
    Action, Cost, CPA, Meaning, Real
    • Replies: 0
    • Views: 11,116
    3rd Oct 2015, 08:26 AM Go to last post

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