White hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. These all actions are legal. While surfing on the Internet, came to know about the techniques that are typically used in white hat SEO services include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, back linking, link building as well as writing content for human readers. Those who use white hat SEO expect to make a long-term investment on their website, as the results last a long time.