Below is the sample code to demonstrate this SEO method

PHP Code: 
    {if segment_1 == 'about-us'}
     
    <
title>About Us Burnham USA</title>
    <
meta name="description" content="Over the past 20+ years, Burnham USA has developed or acquired millions of square feet of commercial real estate including professional office, medical, retail, and industrial buildings throughout the United States." />
     
    {if:elseif 
segment_1 == "news"}
     
    <
title>Company News and Press Burnham USA</title>
    <
meta name="description" content="Burnham USA company news and press releases." />
     
    {if:elseif 
segment_1 == "retail"}
     
    <
title>Retail Properties in Southern California and Arizona Burnham USA</title>
    <
meta name="description" content="Retail properties for rent in Southern California and Arizona." />
     
    {if:elseif 
segment_1 == "office"}
     
    <
title>Office Properties for Rent in Southern California Burnham USA</title>
    <
meta name="description" content="Burnham USA office space for rent in Southern California." />
     
    {if:elseif 
segment_1 == "residential"}
     
    <
title>Southern California Apartments and Mobile Homes Burnham USA</title>
    <
meta name="description" content="Apartments and mobile homes for rent in Southern California." />
     
    {if:elseif 
segment_1 == "industrial"}
     
    <
title>Industrial Properties for Rent Burnham USA</title>
    <
meta name="description" content="Industrial rental properties in Southern California and Florida." />
     
    {if:elseif 
segment_1 == "contact-us"}
     
    <
title>Contact Us Burnham USA</title>
    <
meta name="description" content="Contact Burnham USA Equities, Inc. located in Newport Beach CA." />
     
    {if:else}
     
    <
title>Burnham USA Southern California Real Estate Developer</title>
    <
meta name="description" content="Located in Newport Beach, California, Burnham USA is a strong force in the West Coast commercial real estate market." />
     
    {/if} 
Kevin Reviewed by Kevin on . ExpressionEngine Ghetto SEO Method Below is the sample code to demonstrate this SEO method {if segment_1 == 'about-us'} <title>About Us | Burnham USA</title> <meta name="description" content="Over the past 20+ years, Burnham USA has developed or acquired millions of square feet of commercial real estate including professional office, medical, retail, and industrial buildings throughout the United States." /> {if:elseif segment_1 == "news"} <title>Company News and Press | Burnham Rating: 5